What you need to know about Threads

Threads is the newest app on the social media scene. Launching at the start of July, it received five million sign-ups in the first four hours!

Threads is Meta’s competitor to Twitter (“X”) and is being coined by industry experts the ‘Twitter Killer’.  #controversial

But what is Threads and how does it differ to other platforms?

Threads is free to download and is a text-based conversation app. Its intentions are to be a space where everyone and anyone can come together to discuss their interests or find like-minded people from around the world. You’re able to follow and connect directly with users on the app including your favourite influencers, celebrities and creators all the way to your neighbour Mary if you want.

Ideas, opinions and creativity are the game. Threads was created for people to find their people easily.

Sign-up is simple as it sits within the Meta umbrella. You have the option to either sync your Instagram accounts and data (think username, profile image and ‘contacts’) to your new Threads account or you can start fresh!


One caveat is worth bearing in mind – if you download Threads and want to delete your account, you’ll need to delete your whole Instagram account, too – #YIKES! Hope they fix that soon!

So what do Twitter and Threads have in common? Lots!

Mark Zuckerberg has openly said Threads is designed to rival Twitter.

“It’ll take some time, but I think there should be a public conversations app with 1 billion+ people on it,” he said in a Threads post. “Twitter has had the opportunity do this but hasn’t nailed it. Hopefully we will.”

If you love Twitter – why start a Threads?

Well among the opportunity to join a new platform that is trending with communities globally, it’s also a fresh start for you or your brand. Not only that, but Meta obviously have the capability to grow Threads faster than most new social media apps meaning you can join a space where you have the potential to reach exactly your audience or potential client base GLOBALLY and FASTER!


Twitter also obviously has a reputation around it and, recently garnered a lot of negativity as it forayed into an app for journalists, politicians and keyboard warriors. The Threads community however has set intentions for it to be a really positive space, hoping for it to be full of kindness, thoughtfulness and optimism.1 

The cons to Threads? Well, yeah – it is ANOTHER platform you have to manage and create a social media strategy for. We recommend reading our article on social media 101 and of course you can always refer to our Guidance Statement No.24 covering ethical considerations on the use of social media and law practice websites. We recommend reviewing at any point of your strategy and/or deployment – especially before signing on to a new app like Threads.

If you have more questions about social media, the Practice Advisory Service (PAS) is a complimentary service offered to QLS members. Our solicitors have years of experience running their own practices and are able to provide guidance in essential areas of practice management and business management.

Submit an expression of interest for a consultation with a Practice Advisory Service solicitor today.


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