In the early stages of your legal career, it’s easy to focus solely on doing the work – meeting deadlines, learning the ropes, and proving yourself.
But there’s another layer that’s just as important: building your professional brand. Two of the most powerful tools to shape that brand are mentorship and networking.
What is a career brand?
Your career brand is more than a polished résumé or a LinkedIn headline. It’s the sum of your reputation, your values, and your visibility. It’s what people say about you when you’re not in the room. And the earlier you start shaping it, the more intentional and authentic it becomes.
A strong early career brand builds trust, attracts opportunities, and sets you apart in competitive spaces. It signals professionalism, potential, and purpose—qualities that employers, clients, and collaborators are always looking for.
The power of mentorship
Mentors are more than advisors – they’re catalysts. The right mentor can help you navigate challenges, offer real-world insights, and open doors you didn’t even know existed. They see your potential and help you rise to meet it.
But mentorship doesn’t have to be formal. It can start with a simple conversation: “I admire your path -could I ask for 20 minutes of your time to learn more?” The key is to be specific, respectful, and ready to listen. Over time, these conversations can evolve into meaningful, career-shaping relationships.
And remember: mentorship is a two-way street. Bring curiosity, gratitude, and follow-through. That’s how trust is built – and how mentors become lifelong allies.
Networking that feels natural
Forget the image of awkward small talk at crowded events. Networking is simply about building relationships. It’s conversations, collaborations, and connections that grow over time.
Start small. Reach out to peers, classmates, or colleagues. Ask thoughtful questions. Listen actively. Follow up. And most importantly – give before you ask. Share an article, offer encouragement, or make an introduction. The best networkers create value, not just collect contacts.
Online platforms like LinkedIn are powerful tools to amplify your brand. Optimise your profile, post with purpose, and engage meaningfully with others. Think of it as your digital handshake – make it count.
Still nervous about professional networking? Attend events with a friend. Let organisers know you’re new to legal practice and would appreciate an introduction or two.
Bringing it all together
Your brand grows through relationships. Mentors help shape your story. Networking helps you share it. And when you align your actions with your values, your brand becomes a beacon – attracting the right people and opportunities to your path.
So, what’s one small step you can take today?
- Reach out to someone you admire for a quick chat.
- Attend a Law Society event or join a professional interest group.
- Update your LinkedIn profile to reflect who you are and where you’re headed.
Your early career brand isn’t built overnight – but with intention, it builds momentum fast. And with the right mentors and network by your side, there’s no limit to where it can take you.
Ann-Maree David is Executive Director of the College of Law Queensland.
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