New community awareness campaign on advance life planning

The Queensland Government has launched a new community awareness campaign on advance life planning, aiming to help protect people and their loved ones from the risk of future elder abuse.

Attorney-General Shannon Fentiman, in a statement released yesterday, said that planning for the later stages of life – or even for after our passing – could be a confrontational topic for Queenslanders to discuss.

“But we know that advance life planning plays an important role in protecting the financial futures of all Queenslanders,” Ms Fentiman said.

“Fundamental to informed decision-making is Queenslanders starting conversations with their families, and professionals, to explore options that reflect their needs, wishes and circumstances.”

The Public Trustee has launched the awareness campaign, ‘Honouring the Journey’, which aims to support Queenslanders to better understand and access advance life planning services to safeguard their financial future.

The Public Trustee of Queensland and Chief Executive Officer Samay Zhouand said the campaign aimed to educate Queenslanders on how they could protect themselves and safeguard their financial futures.


“This new statewide community education campaign is a critical part in supporting and empowering Queenslanders to take action,” Mr Zhouand said.

“The Honouring the Journey campaign, which begins today, will target all Queenslanders through digital advertising channels, and social media, as well as through grass-roots, ongoing community education sessions across the state.

“It includes information on how to recognise the signs and report elder abuse, and how Queenslanders can take action to protect their financial futures.”

The campaign forms part of the broader work the Public Trustee is doing to prevent and respond to financial abuse in our community.

See more information on the campaign, or view help and support options.

If you witness violence or are worried that an older person is at immediate risk, call the police on 000.


Support is always available – If you suspect that an older person you know is being abused, or if you are experiencing elder abuse yourself, call the Elder Abuse Helpline on 1300 651 192.

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